Hey Farabale Fam! Apologies for dropping the video late. Technical Issues. Better late than never!
Quick thought: I for one I’m thrilled about how African Designs are becoming more mainstream in the style industry. Finally African fashion brands are getting the recognition they deserve especially within the continent. Brands like Tunde Owolabi’s stand out not just because of their unique style but because they emanate from an homegrown culture. As the creative director for Tunde Owolabi Studios and Ethnik by Tunde Owolabi, he’s used his various talents to fully depict and represent the Yoruba culture through his Aso Oke designs, blending seamlessly with Pop Culture to create a very vibrant and youthful brand. In our chat with Tunde, he tells the creative process behind one of the most sought after brands in Nigeria at the moment.
Hit play on the video above and don’t forget to share on your social media! Thanks!